NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?  

The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming

NextGen15: What are Branded Content Opportunities for Targeting the Next Generation of Consumers?  

The marketing game has dramatically shifted over the last few years, as have the audiences being targeted. But so have the tools. At SXSW this year a movie campaign gained traction when it looked to Tinder to promote its upcoming

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

NextGen15: Brands Have Untapped Opportunities with Next Gen Consumers in Social Currency, Geo-Targeting 

As the commerce experience extends to more screens, networks and devices than ever, brands need to refresh their approach in order to target consumers via the appropriate channel at the right moment. Acquity Group’s 2015 Next Generation of Commerce Study

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

NextGen15: A Gap Exists in Consumer Demand for Transparent Delivery

As technology continues to improve the way we shop, consumer preferences are increasingly spreading beyond the buying process and into shipping and delivery. Businesses are expected to provide faster shipping and more thorough insight into where purchases are in their

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Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

infographic_NextGenInfo-shadow

Infographic: The Next Generation of Commerce

Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when

NextGen15: When a Delivery Arrives Late, Who Do Consumers Blame?

Expectations for timely e-commerce delivery have never been higher—Acquity Group’s 2015 Next Generation of Commerce Study finds faster delivery would make two-thirds of consumers more likely to order from a company. The report also reveals that consumers are split when