Allstate, the nation’s largest publicly held personal lines insurer, partnered with Acquity Group to relaunch their Allstate Teen Driver website in an effort to better connect with the 12-19 year old demographic.
In the video, Elizabeth Schreier, Director of Web Engagement at Allstate describes how the partnership produced the new site, which offers teen-friendly language and design, along with videos, games, and interactive simulations, to engage its audience and promote its message: the importance of safe driving.
