Author Archives: Acquity Group | Part of Accenture Interactive

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#FridayFive: Five Digital Marketing SME’s talk Mobile

Brad Herndon: How do the presence and activity of mobile users shape or affect a company’s analytics strategy?  A common mistake when developing a mobile site and strategy is assuming that user objectives are the same across every channel. For

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#FridayFive: Five Digital Marketing SME’s talk Mobile

Brad Herndon: How do the presence and activity of mobile users shape or affect a company’s analytics strategy?  A common mistake when developing a mobile site and strategy is assuming that user objectives are the same across every channel. For

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#FridayFive: Social Media Strategy

North America Social practice lead for Accenture Interactive, Aneesh Desikan, shares with us his five insights into social media’s importance to business and the future of social media. Why is social media so crucial for businesses?  Social media is at

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#FridayFive: Social Media Strategy

North America Social practice lead for Accenture Interactive, Aneesh Desikan, shares with us his five insights into social media’s importance to business and the future of social media. Why is social media so crucial for businesses?  Social media is at

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INFOGRAPHIC: Big is the New Big

Big companies are back in the digital game. If the last decade has been seen as the playground of the sexy startups, then the coming decade will see the emergence of the traditional companies as digital giants. These are the

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INFOGRAPHIC: Big is the New Big

Big companies are back in the digital game. If the last decade has been seen as the playground of the sexy startups, then the coming decade will see the emergence of the traditional companies as digital giants. These are the

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#FridayFive: Digital Marketing Analytics

Analytics expert, Brad Herndon, shares with us his five insights into the future of big data and web analytics.

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#FridayFive: Digital Marketing Analytics

Analytics expert, Brad Herndon, shares with us his five insights into the future of big data and web analytics.

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#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

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#FridayFive: Paid Search Strategy

Paid search experts Melanie Fromm and Amanda Lite discuss the strategic advantages of paid search and the details of a strong paid search campaign.

Carl & Scott

Meet Group Account Directors Carl & Scott

Meet Group Account Directors Carl Fagerlin and Scott Webb as they discuss their work and life at the office.  

Carl & Scott

Meet Group Account Directors Carl & Scott

Meet Group Account Directors Carl Fagerlin and Scott Webb as they discuss their work and life at the office.  

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An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

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An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with

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#FridayFive: Managed Services

Managed Services experts Alan Warren and Thomas Krizan discuss the changing space of the server industry and how customer experience is key to success. What kind of automated tests are done on the environments to ensure customer satisfaction? We use

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#FridayFive: Managed Services

Managed Services experts Alan Warren and Thomas Krizan discuss the changing space of the server industry and how customer experience is key to success. What kind of automated tests are done on the environments to ensure customer satisfaction? We use