Author Archives: Acquity Group | Part of Accenture Interactive

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Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

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Alliance Spotlight: Partnering with hybris to launch 20+ Global Successes in 2014

At the GAMEPLAN B2B eCommerce Forum this week, attendees discussed the many ways brands and manufacturers can enhance their digital experiences, demonstrating that the best omnichannel experiences are not simply made from digital enhancements, but digital transformations. Engaging and converting

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#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

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#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

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INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

infographic_B2Bpro-shadow

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

How Younger B2B Buyers Are Making Mobile Matter

Mobile shopping continues to dominate the commercial world, especially among Millennials, and B2B procurement habits are no exception. While it may be unsurprising that Acquity Group’s 2014 State of B2B Procurement Study found mobile B2B product research and procurement more

How Younger B2B Buyers Are Making Mobile Matter

Mobile shopping continues to dominate the commercial world, especially among Millennials, and B2B procurement habits are no exception. While it may be unsurprising that Acquity Group’s 2014 State of B2B Procurement Study found mobile B2B product research and procurement more