Author Archives: Acquity Group | Part of Accenture Interactive

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#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

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#Friday Five: Rebecca Clarke Talks Social Media Marketing

Social Media Marketing expert Rebecca Clarke talks how businesses can leverage social media as key channel to reaching their customers. How is an investment in social media marketing becoming more of a necessity in a business’s digital marketing portfolio? Social media can be

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INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

infographic_B2Bpro-shadow

INFOGRAPHIC: 2014 State of B2B Procurement

The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in 2014. The study surveyed 500 buyers with annual purchasing

How Younger B2B Buyers Are Making Mobile Matter

Mobile shopping continues to dominate the commercial world, especially among Millennials, and B2B procurement habits are no exception. While it may be unsurprising that Acquity Group’s 2014 State of B2B Procurement Study found mobile B2B product research and procurement more

How Younger B2B Buyers Are Making Mobile Matter

Mobile shopping continues to dominate the commercial world, especially among Millennials, and B2B procurement habits are no exception. While it may be unsurprising that Acquity Group’s 2014 State of B2B Procurement Study found mobile B2B product research and procurement more

Top 3 Strategies for Maintaining B2B Buyer Loyalty

In Acquity Group’s 2014 State of B2B Procurement Study, issues of buyer loyalty frequently came to the surface. While price plays a significant role for a majority of buyers, ease-of-use and a range of other B2C perks have a strong

Top 3 Strategies for Maintaining B2B Buyer Loyalty

In Acquity Group’s 2014 State of B2B Procurement Study, issues of buyer loyalty frequently came to the surface. While price plays a significant role for a majority of buyers, ease-of-use and a range of other B2C perks have a strong

What Suppliers Can Learn from Rising Online B2B Purchasing Habits

Business-to-business commerce increasingly resembles the consumer eCommerce space, with users across industries now expecting similar ease-of-use in the online B2B shopping experience. Now, it’s up to suppliers and distributors to help shift the procurement landscape to meet expectations. Acquity Group’s

What Suppliers Can Learn from Rising Online B2B Purchasing Habits

Business-to-business commerce increasingly resembles the consumer eCommerce space, with users across industries now expecting similar ease-of-use in the online B2B shopping experience. Now, it’s up to suppliers and distributors to help shift the procurement landscape to meet expectations. Acquity Group’s

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The Tablet Effect: B2B Procurement Research Preferences across Channels

As procurement teams continue to gain confidence as a result of their positive eCommerce experiences, they’ve also become more open to researching and making purchases online independently of traditional sales support, according to Acquity Group’s 2014 State of B2B Procurement

B2Bpro-tabletEffect

The Tablet Effect: B2B Procurement Research Preferences across Channels

As procurement teams continue to gain confidence as a result of their positive eCommerce experiences, they’ve also become more open to researching and making purchases online independently of traditional sales support, according to Acquity Group’s 2014 State of B2B Procurement

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B2B Buyer Search & Spending Habits on the Rise

The B2B procurement field continues to show less resistance to the eCommerce takeover, according to Acquity Group’s 2014 B2B Procurement Study. The study, compiled for the second consecutive year, reveals more business buyers are now aware of, and open to

B2Bpro-search&spend

B2B Buyer Search & Spending Habits on the Rise

The B2B procurement field continues to show less resistance to the eCommerce takeover, according to Acquity Group’s 2014 B2B Procurement Study. The study, compiled for the second consecutive year, reveals more business buyers are now aware of, and open to

B2Bpro-windowShop

Growth of Online B2B Research as a Form of “Window Shopping” Forces Suppliers to Take Control

Business-to-business buyers rely heavily on research, historically in catalogs and over the phone, to determine the best purchase for their company. But with modern eCommerce developments providing access to more product information than ever, there’s been a significant shift in

B2Bpro-windowShop

Growth of Online B2B Research as a Form of “Window Shopping” Forces Suppliers to Take Control

Business-to-business buyers rely heavily on research, historically in catalogs and over the phone, to determine the best purchase for their company. But with modern eCommerce developments providing access to more product information than ever, there’s been a significant shift in