Category Archives: Branding
INFOGRAPHIC: B2B. Yeah, you (should) know me
If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.
INFOGRAPHIC: B2B. Yeah, you (should) know me
If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.
New Whitepaper! Enriching the Mobile Customer Experience
Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users
New Whitepaper! Enriching the Mobile Customer Experience
Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users
How Social Media Influences Shopping’s Biggest Holiday
Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to
How Social Media Influences Shopping’s Biggest Holiday
Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to
Client Testimonial: Veolia Environmental Services
Veolia is the world’s leader in environmental services with customers ranging from universities, mom and pop shops, right down to your own front yard.
Client Testimonial: Veolia Environmental Services
Veolia is the world’s leader in environmental services with customers ranging from universities, mom and pop shops, right down to your own front yard.
Social Enterprise ROI? You can get there from here!
It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the
Social Enterprise ROI? You can get there from here!
It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the
Display Marketing ROI: The Placebo Experiment, Part 2
In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%
Display Marketing ROI: The Placebo Experiment, Part 2
In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%
Display Marketing ROI – The Placebo Experiment, Part 1
In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –
Display Marketing ROI – The Placebo Experiment, Part 1
In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –
Have You Opened the Door to Your Competitors?
You are a successful B2B manufacturer or distributor with operations in the Americas, EMEA and APAC. Each region has varying levels of business maturity and competing priorities and the CEO is now expecting quick and efficient expansion into new customer,
Have You Opened the Door to Your Competitors?
You are a successful B2B manufacturer or distributor with operations in the Americas, EMEA and APAC. Each region has varying levels of business maturity and competing priorities and the CEO is now expecting quick and efficient expansion into new customer,
