Category Archives: Channels

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INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

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INFOGRAPHIC: B2B. Yeah, you (should) know me

If B2C can do it, then B2B needs to do it. For digital, that means offering customers a robust eCommerce solution and a fully integrated mobile experience. Here’s what you need to know to stay ahead of the curve.

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INFOGRAPHIC: Mobile Marketing Today & Tomorrow

As more and more consumers come to rely on mobile devices, the next generation of services will need to anticipate the growth of mobile users.

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INFOGRAPHIC: Mobile Marketing Today & Tomorrow

As more and more consumers come to rely on mobile devices, the next generation of services will need to anticipate the growth of mobile users.

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New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

infographic_2013DigTrends-shadow

New Whitepaper! Enriching the Mobile Customer Experience

Developing a successful engagement strategy for mobile customers requires a careful blend of tools, techniques, and cross-channel alignment. Global adoption of smartphones and tablets continues to accelerate at a rapid pace. In fact, there are 1.1 billion mobile 3G users

BlackFriday

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

BlackFriday

How Social Media Influences Shopping’s Biggest Holiday

Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to

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Your Mobile App and the Brick and Mortar: Three Mobile-Enabled Performance Indicators You Should Be Measuring

It is one of the great ironies of multi-channel retail: once a consumer enters a store, where the overwhelming percentage of overall retail sales occurs, the retailer loses visibility to the consumer’s experience with the brand. Countless fortunes have been

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Your Mobile App and the Brick and Mortar: Three Mobile-Enabled Performance Indicators You Should Be Measuring

It is one of the great ironies of multi-channel retail: once a consumer enters a store, where the overwhelming percentage of overall retail sales occurs, the retailer loses visibility to the consumer’s experience with the brand. Countless fortunes have been

Social Enterprise ROI? You can get there from here!

It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the

Social Enterprise ROI? You can get there from here!

It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the

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INFOGRAPHIC: The Rise of Multimodal Strategies

What is a multimodal interaction? Which technologies today are great examples of seamless multimodal experiences? Check out our infographic to find out…

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INFOGRAPHIC: The Rise of Multimodal Strategies

What is a multimodal interaction? Which technologies today are great examples of seamless multimodal experiences? Check out our infographic to find out…