Category Archives: Social Media
How Social Media Influences Shopping’s Biggest Holiday
Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to
How Social Media Influences Shopping’s Biggest Holiday
Well, the 2012 holiday shopping season has officially started with this past weekend’s Black Friday (or its full name “Black Thursday Evening through the Middle of the Night continuing on Friday and capping with Cyber Monday”). Companies are reported to
Facebook Ads & Exchanges: Best Practices 2012
Facebook continues to expand their advertising model to improve ad revenue. With the addition of a Facebook Ad Exchange, advertisers will be able to use all the bells and whistles of display data targeting that exist across DSP solutions. They
Facebook Ads & Exchanges: Best Practices 2012
Facebook continues to expand their advertising model to improve ad revenue. With the addition of a Facebook Ad Exchange, advertisers will be able to use all the bells and whistles of display data targeting that exist across DSP solutions. They
Social Enterprise ROI? You can get there from here!
It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the
Social Enterprise ROI? You can get there from here!
It’s been fascinating to observe the growing interest in justifying the ROI of Social Enterprise investments over the last three to six months. It’s right on schedule, of course; the Innovators and Early Adopters have been cleared off of the
Want to build the social enterprise? Stop getting in the way!
Let’s start by stating that there is no shortage of technology solutions upon which you can build a social enterprise. While no one vendor has yet pulled together all the components (including social media, unified communications, synchronous collaboration, asynchronous collaboration,
Want to build the social enterprise? Stop getting in the way!
Let’s start by stating that there is no shortage of technology solutions upon which you can build a social enterprise. While no one vendor has yet pulled together all the components (including social media, unified communications, synchronous collaboration, asynchronous collaboration,
Facebook Advertising: 7 Advanced Tips
In 2010, Facebook got serious about advertising. The platform that was ridiculed for trying to integrate ads with its user experience since they started allocating space for advertisers, figured out a way to offer a more intuitive and rich ad
Facebook Advertising: 7 Advanced Tips
In 2010, Facebook got serious about advertising. The platform that was ridiculed for trying to integrate ads with its user experience since they started allocating space for advertisers, figured out a way to offer a more intuitive and rich ad
Inform. Educate. Engage. Empower.
We all know the importance of our social networks and it is becoming more evident that the rest of the world is quickly adopting the same types of technology in order to empower users, whether it is banking, social, political
Inform. Educate. Engage. Empower.
We all know the importance of our social networks and it is becoming more evident that the rest of the world is quickly adopting the same types of technology in order to empower users, whether it is banking, social, political
ExactTarget Nexus ’11
Key Clients are increasingly struggling with the burden of financial management and support of cross-channel initiatives for reaching their brand’s customers. They often come to us with a need to balance, or justify to leadership on executing a tightly integrated marketing strategy
ExactTarget Nexus ’11
Key Clients are increasingly struggling with the burden of financial management and support of cross-channel initiatives for reaching their brand’s customers. They often come to us with a need to balance, or justify to leadership on executing a tightly integrated marketing strategy
Online, Everywhere, All the Time.
Among the several gazillion applications available for purchase in the iPhone App Store (“several gazillion” is either an estimate from a recent Steve Jobs keynote presentation, or I just made it up entirely), I came across one the other day,
Online, Everywhere, All the Time.
Among the several gazillion applications available for purchase in the iPhone App Store (“several gazillion” is either an estimate from a recent Steve Jobs keynote presentation, or I just made it up entirely), I came across one the other day,
