Category Archives: User Experience
Experience the Brief – The Experience Brief
Experience brief? I know what you’re thinking… is this just another Interaction Design document, another deliverable that has an obscure name? That’s what I thought the first time I heard the term “Experience Brief,” and I knew I had to
Experience the Brief – The Experience Brief
Experience brief? I know what you’re thinking… is this just another Interaction Design document, another deliverable that has an obscure name? That’s what I thought the first time I heard the term “Experience Brief,” and I knew I had to
Beyond Usability
AG’s Jeff Werness, Sr. Manager of Interaction Design at our Chicago Studio, recently spoke at the Chicago Interaction Design and Development Meetup to talk about designing for emotional engagement. Check it out!
Beyond Usability
AG’s Jeff Werness, Sr. Manager of Interaction Design at our Chicago Studio, recently spoke at the Chicago Interaction Design and Development Meetup to talk about designing for emotional engagement. Check it out!
Part 2: The future of Healthcare is now.
The Challenge. In a previous post, we talked about the user challenges and opportunities Obamacare presents for health insurers. Back in 2011, our “Driving Health Insurer Success Through Digital” white paper advised that “health insurers will need to create highly
Part 2: The future of Healthcare is now.
The Challenge. In a previous post, we talked about the user challenges and opportunities Obamacare presents for health insurers. Back in 2011, our “Driving Health Insurer Success Through Digital” white paper advised that “health insurers will need to create highly
The future of Healthcare is now. What this means to businesses and consumers.
If you can push past the political ping-pong surrounding Obamacare (a tall order, admittedly), one of its most intriguing outcomes is the opportunity – and crisis – it creates for health insurance brands. The five-second background: The Patient Protection and
The future of Healthcare is now. What this means to businesses and consumers.
If you can push past the political ping-pong surrounding Obamacare (a tall order, admittedly), one of its most intriguing outcomes is the opportunity – and crisis – it creates for health insurance brands. The five-second background: The Patient Protection and
Branding Mobile
When the Internet first started generating public interest, businesses looked for ways to extend their sales and marketing to the web by building online storefronts and plastering affiliate sites with banner advertisements. Currently, companies employ many of the same tactics
Branding Mobile
When the Internet first started generating public interest, businesses looked for ways to extend their sales and marketing to the web by building online storefronts and plastering affiliate sites with banner advertisements. Currently, companies employ many of the same tactics
The Current State of Robust Typography on the Web – Part II
In the previous post, we looked at a few ways to better incorporate non web-safe fonts on websites. We ended at Cufón – a great solution, but with font licensing as an issue… Looking for a method where you don’t need
The Current State of Robust Typography on the Web – Part II
In the previous post, we looked at a few ways to better incorporate non web-safe fonts on websites. We ended at Cufón – a great solution, but with font licensing as an issue… Looking for a method where you don’t need
The Current State of Robust Typography on the Web – Part I
For quite some time designers have been looking for an effective way to create web designs using rich typography. Unfortunately there are not many web-safe fonts that will work with all browsers. One of the challenges that comes with front
The Current State of Robust Typography on the Web – Part I
For quite some time designers have been looking for an effective way to create web designs using rich typography. Unfortunately there are not many web-safe fonts that will work with all browsers. One of the challenges that comes with front
Where to start with mobile
Many companies that employ a web channel struggle to determine how to properly extend their functionality into the mobile space. As mobile browsers become more sophisticated and can handle the same technologies available to desktop browsers there will be a
Where to start with mobile
Many companies that employ a web channel struggle to determine how to properly extend their functionality into the mobile space. As mobile browsers become more sophisticated and can handle the same technologies available to desktop browsers there will be a
