Category Archives: Search
Acquity Group Certified as Google Search Engine Marketing Partner
Acquity Group’s search marketing and analytics practice recently received certification as a Google Ad Words partner recognizing both our on-going relationship with Google and the thought leading search experts within our company*.
Acquity Group Certified as Google Search Engine Marketing Partner
Acquity Group’s search marketing and analytics practice recently received certification as a Google Ad Words partner recognizing both our on-going relationship with Google and the thought leading search experts within our company*.
Facebook vs Google Advertising
While many of our clients are investing in both Google AdWords and Facebook Ads, I find that many digital marketing executives haven’t deeply thought about why they are investing in Facebook ads, Google AdWords or both. Secondarily and probably more
Facebook vs Google Advertising
While many of our clients are investing in both Google AdWords and Facebook Ads, I find that many digital marketing executives haven’t deeply thought about why they are investing in Facebook ads, Google AdWords or both. Secondarily and probably more
Display Marketing ROI: The Placebo Experiment, Part 2
In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%
Display Marketing ROI: The Placebo Experiment, Part 2
In Display Marketing ROI – The Placebo Experiment Part 1, I raised the question: how can one determine the value that display advertising has in regards to unique visitor traffic to your site? When faced with the question – 40%
Display Marketing ROI – The Placebo Experiment, Part 1
In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –
Display Marketing ROI – The Placebo Experiment, Part 1
In 2011’s online display advertising environment there are more potential KPI’s and metrics than any one human could keep track of and evaluate. Why? Because much like TV before it, display advertising whether it be a banner or video –
Don’t Underestimate the Influence of Enterprise Search
In a recent discussion I was having with an eCommerce VP on the merits of investing in Enterprise Search before you start driving a lot of traffic to your site, I was reminded of an experience I had many years
Don’t Underestimate the Influence of Enterprise Search
In a recent discussion I was having with an eCommerce VP on the merits of investing in Enterprise Search before you start driving a lot of traffic to your site, I was reminded of an experience I had many years
After Google’s Motorola Purchase, expect Apple to Launch Mobile Search Engine
As with any purchase, Google’s purchase of Motorola Mobility has been associated with multiple strategic initiatives and competitive pressures. Initial reactions point to the on-going patent battle as well as the desire to support fully Google’s Android mobile phone platform
After Google’s Motorola Purchase, expect Apple to Launch Mobile Search Engine
As with any purchase, Google’s purchase of Motorola Mobility has been associated with multiple strategic initiatives and competitive pressures. Initial reactions point to the on-going patent battle as well as the desire to support fully Google’s Android mobile phone platform
What is good search engine optimization performance?
Chief Marketing Officers and brand managers have been increasingly asking these questions. Previously, they monitored revenue attributed to SEO as the yardstick of SEO effectiveness. Not surprisingly, SEO revenue steadily increased with an overall global digital sales uptrend. However, simply
What is good search engine optimization performance?
Chief Marketing Officers and brand managers have been increasingly asking these questions. Previously, they monitored revenue attributed to SEO as the yardstick of SEO effectiveness. Not surprisingly, SEO revenue steadily increased with an overall global digital sales uptrend. However, simply
Bing Overtakes Yahoo for the First Time
For years, the three major search engines have been Google, Yahoo, and MSN. While Google has, and continues to tower over the other two in terms of usage, Yahoo and MSN have always been fairly close with Yahoo maintaining the
Bing Overtakes Yahoo for the First Time
For years, the three major search engines have been Google, Yahoo, and MSN. While Google has, and continues to tower over the other two in terms of usage, Yahoo and MSN have always been fairly close with Yahoo maintaining the
